If you work in IT, your communication and selling skills are more important than anything you can ever do technically. This includes "pitching" your ideas to your audience - typically management and users. As a speaker, I often struggle with new approaches for pitching my ideas.
Heres a good Success.com Q&A with Shark Tanks Daymond John to help remind us of what people are looking for. I especially like where Daymond says: "There are no new ideas ever in the world." ...so true, even in our field.